9 Must-Have Tools for Social Media Marketing

Social Media Marketing

Social media has been among the most used platforms for customers and businesses alike to buy and sell products. It is no more a regular medium to catch up with friends. Most of the social media platforms today are commonly used for creating a social portfolio. You can find personal information about people, such as hobbies, interests, professions, requirements, etc. A business developing social media strategies for their upcoming campaigns need the right tools to analyze their success on ROI. Here are some effective tools in social media marketing, and businesses and individuals can use them to market their accounts, products, and services.


Biteable is a great tool to create visual content that can increase the chances of gaining more audience. It offers free video clips, music, gifs, and other files to help you create your content.


Buffer was originally made for Twitter, but today it supports all popular social media platforms, including LinkedIn and Pinterest, and Google+.  It has tons of features to offer at affordable prices.



Missinglttr can help you schedule your posts and speed up the uploads of the post on all social media channels at once. You can create a year’s worth of content in advance and then allow Missinglttr to keep posting content on your social media accounts on time.


MeetEdgar is an automated management tool that can manage to share your content and optimize your traffic. You can schedule the posts and manage them with your mobile phone. It also shares the analysis for ROI based on your investments in every platform.



Mention is a comprehensive social listening tool that can keep the data of your brand, products, and similar accounts in one place. You can use it to locate relevant influencers on social media while also analyzing your competitors.


IFTTT is an all in one tool that makes social media management much easier for users. You can categorize different types of notifications so you can check them based on their priority levels. You can also save commands for different notifications that can automate when the notifications pop-up.


Sumo is an analytics tool that can help you manage your traffic and improvise on your marketing strategies. It also makes it easier for users on the website to share your content while keeping track of the number of shares.



AdEspresso provides real-time analysis of Facebook, Instagram, and other social media platforms. It determines how the ads for your posts are working and give you ideas to improvise your future campaigns.


Bitly is a link shortener that takes all your lengthy URLs and makes them compact and more attractive. It helps your audience to remember your links as remembering URLs are a lot more complex. Bitly also keeps track of all your activities on social media to create data for how your actions improved your marketing.


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